The Galleria Frá Giocondo is a small gallery that is run by the Provincial authorities of Verona. It promotes the work of young artists, usually those under the age of 30, by holding a series of one-man shows lasting from a week to a fortnight. It is to be found on the Piazza dei Signori right in the heart of the city. It is a very friendly gallery that makes a brilliant venue for first exhibitions, given its strategic location and the fact that it does not charge for entrance.