The Ducati Museum is located on the first floor of the Ducati factory headquarters. The business was founded by the three Cavalieri Ducati brothers in 1926. The original building was destroyed by bombings in the Second World War but now exhibits many interesting items including bikes, historic trophies, engines, and racing suits worn by Giancarlo Falappa in 1990 and Carl Fogarty in 1995. The entrance is free but you must book beforehand for a guided tour by emailing or ringing.